APPLE IS SWEET

Dateline: New York                    By Abiodun Giwa

Apple is sweet. It is what is derived from customers rush for the new I-Phone 5. It hits the market with a bang, like all others that the company has marketed prior to its release. Anxious customers kept all night vigil waiting for the product’s sales at the company’s headquarters in New York and branches all over the world. The love for I-Phones, like other Apple products, is just is too much.

“I love my I phone. I will always add a new one that debuts even I don’t have a need for  a new phone. I just love the brand.” a customer in New York said.

Apple is a brand that customers have developed an emotional attachment, because of the love for the company’s history. The memory of Steve Jobs will remain a major reason Apple customers will stick with the company’s products. People love him now and then. And the love has transformed into love for Apple and its products, customers  interviewed said.

There is a projection that the sales from I-Phone 5 may surpass other series before it and the company will record a jumbo sale. Already,The company is reported to have made about $150 billion from sales in just a week after its release. Report says that Apple would have sold more if it had not ran out of stock.

Demand outstrips supply. The reception was overwhelming: From New York to London to Tokyo to HongKong, Beijing, to Pretoria and Paris.